Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness
Description:
This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store imag…
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Date:
August 1995
Creator:
Smith, Phillip Kerry
Partner:
UNT Libraries