Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness

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Description

This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail … continued below

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vii, 95 leaves : ill.

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Smith, Phillip Kerry August 1995.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 40 times. More information about this thesis can be viewed below.

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  • Smith, Phillip Kerry

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Description

This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail store image. Students perceive stores differently based on shopping environment, price, and fashion innovativeness.

Physical Description

vii, 95 leaves : ill.

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UNT Theses and Dissertations

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  • August 1995

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  • Nov. 15, 2016, 10:54 a.m.

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  • June 25, 2019, 9:58 a.m.

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Smith, Phillip Kerry. Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness, thesis, August 1995; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc935574/: accessed May 27, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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