Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products
Description:
This article explores determinants of behavioral intention toward sustainable apparel products (SAP). It examines both consumer characteristics (shopping values, consciousness of sustainability, perceived consumer effectiveness, and environmental knowledge) and marketing perspective (evaluation criteria of SAP) determinants for encouraging sustainable apparel consumption behaviors. Significant country differences emerge and validate that differentiated marketing strategies are required when tar…
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Date:
January 8, 2021
Creator:
Jung, Hye Jung; Oh, Kyung Wa & Kim, Haejung
Item Type:
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Partner:
UNT College of Merchandising, Hospitality and Tourism