University Relations, Communications & Marketing for UNT

The award-winning University Relations, Communicatons & Marketing (URCM) for UNT serves as the chief communications organization for the University of North Texas, and advances and protects UNT's institutional identity and reputation, increases UNT's visibility in public and in the higher education marketplace, and supports UNT's student recruitment, retention and graduation goals.

Vision

The Division of University Relations, Communications and Marketing is an adaptive, nimble, high performing, innovative, reliable, responsive and sustainable organization with strong leadership, shared values and satisfied employees. Functional alignment of URCM resources, performance and measureable results support the goals of the university. URCM is a trusted partner and reliable resource in service to other university divisions.

Mission

The Division of University Relations, Communications and Marketing, as the chief communications and marketing organization for the University of North Texas, enhances, protects and strengthens UNT's institutional brand and reputation; advances the university's relevance in the lives of key target audiences, including current and prospective students and their parents, alumni, donors, friends and faculty and staff members; and encourages engagement with the university.