Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging
Description:
Article asserts that plastic packaging dominates the US grocery industry, which raises the question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. Through their study, the authors hope that their findings provide marketers with fresh insights into the characteristics of consumers willing to purchase grocery items packaged in environmentally friendly materials.
Date:
May 30, 2023
Creator:
Oliver, Mikah O.; Jestratijevic, Iva; Uanhoro, James & Knight, Dee K.
Item Type:
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