The Zale Corporation: A Texas Success Story
Description:
The study begins by examining economic, political, and social conditions in Tsarist Russia that prompted the Zale family to immigrate to the United States. They eventually settled in Texas where, as a boy, Morris Zale was introduced to the jewelry business. In his first store in Wichita Falls Zale developed the idea of mass marketing his merchandise, and in order to do so he offered credit to his customers. He also made extensive use of advertising. Both of those approaches were revolutionary i…
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Date:
May 1984
Creator:
Stringer, Tommy W. (Tommy Wayne)
Partner:
UNT Libraries