For several years the author has viewed with interest the various kinds of outdoor signs. College courses in advertising art and advertising procedure, as well as practical experience in the advertising field, have increased his interest in this fascinating business and prodded him on to further investigation. With the desire to extend his knowledge of outdoor advertising and to pass on the body of his research to others who find it useful, the author has undertaken this study.
The UNT Libraries serve the university and community by providing access to physical and online collections, fostering information literacy, supporting academic research, and much, much more.
For several years the author has viewed with interest the various kinds of outdoor signs. College courses in advertising art and advertising procedure, as well as practical experience in the advertising field, have increased his interest in this fascinating business and prodded him on to further investigation. With the desire to extend his knowledge of outdoor advertising and to pass on the body of his research to others who find it useful, the author has undertaken this study.
This thesis is part of the following collection of related materials.
UNT Theses and Dissertations
Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.
