A Content Analysis of Superbowl XVI

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The purpose of this research was to describe the content of information surrounding a significant sporting event presented by sportswriters through the printed medium. The event chosen for analysis was Superbowl XVI. Three metropolitan newspapers were selected as the sample representatives of the urban style of sports reporting. Two of these newspapers were chosen because of their geographical representation of a participating team. The third selection was taken because of its large circulation and relative unbiased reporting. From a pilot study conducted on Superbowl XV, content categories were found to fit in either one of two basic domains: cognitive or … continued below

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iv, 83 leaves

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Kuykendall, Francis Marion August 1982.

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  • Kuykendall, Francis Marion

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The purpose of this research was to describe the content of information surrounding a significant sporting event presented by sportswriters through the printed medium. The event chosen for analysis was Superbowl XVI. Three metropolitan newspapers were selected as the sample representatives of the urban style of sports reporting. Two of these newspapers were chosen because of their geographical representation of a participating team. The third selection was taken because of its large circulation and relative unbiased reporting. From a pilot study conducted on Superbowl XV, content categories were found to fit in either one of two basic domains: cognitive or affective. The sample population for Superbowl XVI yielded 5,759 individual category entries based on 215 articles. The cognitive category comprised 94 percent of all items categorized, thus clearly demonstrating the dominant theme used by sportswriters for this event.

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iv, 83 leaves

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  • August 1982

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  • May 10, 2015, 6:16 a.m.

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  • April 29, 2019, 5 p.m.

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Kuykendall, Francis Marion. A Content Analysis of Superbowl XVI, thesis, August 1982; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc504578/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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