Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

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Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.

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6 p.

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Ketron, Seth & Blankson, Charles April 11, 2015.

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This paper is part of the collection entitled: UNT Scholarly Works and was provided by the UNT College of Business to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 462 times. More information about this paper can be viewed below.

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Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.

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6 p.

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  • Thinking and Rethinking Africa: Student and Faculty Research Symposium on African Studies, 2015, Denton, Texas, United States

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  • Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation], ark:/67531/metadc503240

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UNT Research Symposium on African Studies

This collection contains papers and presentations from the symposium, "Thinking and Re-Thinking Africa," held April 11, 2015, in Denton, Texas. Organized by the UNT Africa Task Force and supported by UNT-International, this symposium aims to bring together students and faculty from all disciplines to present their research, contribute to dialog, and extend the boundaries of knowledge about the African continent.

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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation] (Presentation)

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.

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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation], ark:/67531/metadc503240

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  • April 11, 2015

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  • April 25, 2015, 8:59 p.m.

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  • May 1, 2015, 3:34 p.m.

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Ketron, Seth & Blankson, Charles. Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach, paper, April 11, 2015; (https://digital.library.unt.edu/ark:/67531/metadc503253/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Business.

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