The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, verifying that not all retail buyers are alike. Results will benefit educators in preparing students to become more effective buyers, retail management can incorporate this …
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The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, verifying that not all retail buyers are alike. Results will benefit educators in preparing students to become more effective buyers, retail management can incorporate this same information into a buyer training program and apparel manufacturers can use the study in planning product strategies to retailers.
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UNT Theses and Dissertations
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