Gender bias, as well as other forms of discrimination, have been deemed unacceptable by today's standards. Research indicates that while it is not obtrusive, gender bias in the media is pervasive and potent. Textbooks are a communication medium which not only convey the requisite knowledge of a particular subject, but also, subliminally, norms and expectations of behavior for individuals in society. These subliminal messages, sometimes termed the hidden curriculum, may serve as inhibitors of an individual's aspirations and goals. The purposes of this study, therefore, were to analyze current kinesiology literature to determine if gender bias was present and if …
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Gender bias, as well as other forms of discrimination, have been deemed unacceptable by today's standards. Research indicates that while it is not obtrusive, gender bias in the media is pervasive and potent. Textbooks are a communication medium which not only convey the requisite knowledge of a particular subject, but also, subliminally, norms and expectations of behavior for individuals in society. These subliminal messages, sometimes termed the hidden curriculum, may serve as inhibitors of an individual's aspirations and goals. The purposes of this study, therefore, were to analyze current kinesiology literature to determine if gender bias was present and if so, was the gender of the author associated with the presence of bias. A third purpose was to compare the results of this study with previous related research.
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