Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use

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One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifying consumers in the way they recognize problems. Scales were constructed to measure consumers' tendencies to recognize problems due to a change in one of their … continued below

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vi, 101 leaves : ill.

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Bruner, Gordon Carl. August 1983.

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  • Bruner, Gordon Carl.

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One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifying consumers in the way they recognize problems. Scales were constructed to measure consumers' tendencies to recognize problems due to a change in one of their states. Three scales were developed: one to measure types sensitive to changes in the desired state, one to measure types sensitive to changes in the actual state, and a combined scale to measure tendencies to recognize problems due to changes in either state. The product category chosen to test the scales was clothing. The results indicated that all scales were extremely reliable and moderately valid.

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vi, 101 leaves : ill.

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  • August 1983

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  • Aug. 22, 2014, 6 p.m.

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  • April 16, 2018, 8:42 a.m.

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Bruner, Gordon Carl. Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use, dissertation, August 1983; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc332286/: accessed May 26, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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