The Effect of Personality Type on the Use of Relevance Criteria for Purposes of Selecting Information Sources. Page: 16
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style of cognitive process depending upon relevance and context. Due to factors
including genetics, education, experience, and cultural background, people tend to favor
more of one type of processing than the other when information is gathered and
evaluated. People with an intuitive style tend to act on a hunch without having to know
all the facts. People with a more rational style, however, have to review the facts about a
situation and see the bottom line before making a decision. This is described in terms of
task performance. Bommer et al. (1987), in their research on ethical and unethical task
performances, have developed a behavioral model. In this task assessment model a
person is confronted with a task situation. Affecting that situation are environmental
factors such as social, legal, professional, and personal. These factors pass through a rich
matrix of internal and cognitive filters that are created through accumulation of
knowledge and experience, genetic predispositions, and cultural bias. Only those factors
and chunks of information that prove relevant are allowed through the filters. This results
in a variety of response outputs, such as decisions made or tasks performed. One filter of
the matrix is social influence.
Fulk, Schmitz, and Steinfield (1990) state that behavior is subject to social
influence in the form of widespread norms and pressures for sense making. Social
construction of reality entails some degree of agreement between people on the nature of
past events and on appropriate future behavior. Over time, people come to share similar
interpretations and parallel realities that vary as a function of their group membership and
of their personal interaction history. They state three propositions regarding the pivotal
role of social interaction in source media evaluation and behavior.16
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Sims, Dale B. The Effect of Personality Type on the Use of Relevance Criteria for Purposes of Selecting Information Sources., dissertation, December 2002; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc3313/m1/27/: accessed May 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .