Corporate Planning and Forecasting: An Analysis of the State of the Art in the Service Industry and Development of a Generalized Approach for the Needs of the 1970's and the 1980's
This study has a twofold purpose. The first is to demonstrate the state of the art of corporate planning and forecasting activity, and the second is to determine the existence of any differences between the planning practices of the consumer service industry and the producer service industry. The study is organized into seven chapters. The introduction chapter contains background information, a description of the problem and opportunity followed by a definition of terms, the purpose of the research, hypothesis of the research. It also describes the scope of the research, methodology, significance and limitations of the study and provides a …
continued below
The UNT Libraries serve the university and community by providing access to physical and online collections, fostering information literacy, supporting academic research, and much, much more.
This study has a twofold purpose. The first is to demonstrate the state of the art of corporate planning and forecasting activity, and the second is to determine the existence of any differences between the planning practices of the consumer service industry and the producer service industry. The study is organized into seven chapters. The introduction chapter contains background information, a description of the problem and opportunity followed by a definition of terms, the purpose of the research, hypothesis of the research. It also describes the scope of the research, methodology, significance and limitations of the study and provides a chapter bibliography. The study finds that though certain segments of the service industry have sophisticated planning capability, it is not generally widespread. The study concludes there is no significant difference in the planning methods between consumer services and producer services industries
This dissertation is part of the following collection of related materials.
UNT Theses and Dissertations
Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.
Subramanian, Bala R.Corporate Planning and Forecasting: An Analysis of the State of the Art in the Service Industry and Development of a Generalized Approach for the Needs of the 1970's and the 1980's,
dissertation,
May 1977;
Denton, Texas.
(https://digital.library.unt.edu/ark:/67531/metadc331231/:
accessed May 27, 2024),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
.