Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

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Description

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

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vi, 209 leaves: ill.

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Knauber, Ines May 1987.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 153 times. More information about this dissertation can be viewed below.

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  • Knauber, Ines

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Description

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

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vi, 209 leaves: ill.

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UNT Theses and Dissertations

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  • May 1987

Added to The UNT Digital Library

  • Aug. 22, 2014, 6 p.m.

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  • March 18, 2016, 9:06 a.m.

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Knauber, Ines. Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires, dissertation, May 1987; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc330948/: accessed May 26, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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