Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

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Description

This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived … continued below

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Mills, Juline August 2000.

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  • Mills, Juline

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This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.

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  • August 2000

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  • Sept. 25, 2007, 9:09 p.m.

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  • April 26, 2016, 4:48 p.m.

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Mills, Juline. Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus, thesis, August 2000; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc2562/: accessed May 27, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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