The Secondary Luxury Consumer: An Investigation into Online Consumption

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Article studies consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping.

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17 p.

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Slaton, Kelcie & Pookulangara, Sanjukta October 24, 2022.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by the UNT College of Merchandising, Hospitality and Tourism to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 40 times, with 38 in the last month. More information about this article can be viewed below.

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UNT College of Merchandising, Hospitality and Tourism

The UNT College of Merchandising, Hospitality, and Tourism educates students for the globalization of the hospitality, retail, and tourism industries. The college provides bachelor's and master's programs in a variety of majors.

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Article studies consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping.

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17 p.

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Abstract: The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal.

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  • Sustainability, 14(21), MDPI, October 24, 2022, pp. 1-24

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  • Publication Title: Sustainability
  • Volume: 14
  • Issue: 21
  • Peer Reviewed: Yes

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

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  • October 24, 2022

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  • Sept. 21, 2023, 6:34 a.m.

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  • Nov. 9, 2023, 1:50 p.m.

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Slaton, Kelcie & Pookulangara, Sanjukta. The Secondary Luxury Consumer: An Investigation into Online Consumption, article, October 24, 2022; (https://digital.library.unt.edu/ark:/67531/metadc2178804/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Merchandising, Hospitality and Tourism.

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