Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report

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Article states it is the first global report on sustainable packaging innovation in the fashion sector using data-mining to gather a sample of 400 international fashion brands that advertise sustainable packaging solution across five continents. The report discusses the sustainability of the packaging of these fashion brands, testing the validity of their claims of sustainable packaging.

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14 p.

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Jestratijevic, Iva & Brodnjak-Vrabič, Urška October 19, 2022.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by the UNT College of Merchandising, Hospitality and Tourism to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 47 times, with 30 in the last month. More information about this article can be viewed below.

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UNT College of Merchandising, Hospitality and Tourism

The UNT College of Merchandising, Hospitality, and Tourism educates students for the globalization of the hospitality, retail, and tourism industries. The college provides bachelor's and master's programs in a variety of majors.

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Article states it is the first global report on sustainable packaging innovation in the fashion sector using data-mining to gather a sample of 400 international fashion brands that advertise sustainable packaging solution across five continents. The report discusses the sustainability of the packaging of these fashion brands, testing the validity of their claims of sustainable packaging.

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14 p.

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Abstract: The fashion industry generates packaging waste through the entire supply chain. Although brands are making efforts to improve packaging sustainability as demands for low-impact packaging are rising, there is a lack of empirical evidence of innovative packaging solutions among fashion retailers. This study represents the first global report on sustainable packaging innovation in the fashion sector. A data-mining approach was utilized to gather a sample of 400 international fashion brands that advertise sustainable packaging solutions across five continents. The sustainability of the packaging solution was evaluated for each brand based on three factors: sustainability mission, the availability of packaging data, and the actual sustainability of the package. The results showed that 57% of brands have made evident progress in the sustainable packaging area; 34% of brands have initiated the transition from conventional to improved packaging; the remaining brands have committed to rethink (1%) or to improve (8%) their packaging in the future. By providing comprehensive state-of-the-art evidence about practical achievements in the sustainable packaging field, this global report intends to help academics and practitioners to evaluate the environmental, social, and economic impacts of existing packaging products and to design circular packaging that minimizes these impacts.

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  • Sustainability, 14(20), MDPI, October 19, 2022, pp. 1-14

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  • Publication Title: Sustainability
  • Volume: 14
  • Issue: 20
  • Peer Reviewed: Yes

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UNT Scholarly Works

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  • October 19, 2022

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  • Sept. 21, 2023, 6:34 a.m.

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  • Sept. 22, 2023, 1:22 p.m.

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Jestratijevic, Iva & Brodnjak-Vrabič, Urška. Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report, article, October 19, 2022; (https://digital.library.unt.edu/ark:/67531/metadc2178803/: accessed May 25, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Merchandising, Hospitality and Tourism.

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