An Ethnographic Study of Collaborative Fashion Consumption: The Case of Temporary Clothing Swapping

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This article is the first research that has examined temporary swapping, a form of collaborative fashion consumption, that involves clothing exchange between two people that does not require the transfer of product ownership or monetary compensation. In this ethnographic study the authors explored benefits, risks, and the meanings constructed by eight women before, during, and after exchanging parts of their wardrobes with a swap partner.

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Karpova, Elena E.; Jestratijevic, Iva; Lee, JuYoung & Wu, Juanjuan February 22, 2022.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by the UNT College of Merchandising, Hospitality and Tourism to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 72 times. More information about this article can be viewed below.

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UNT College of Merchandising, Hospitality and Tourism

The UNT College of Merchandising, Hospitality, and Tourism educates students for the globalization of the hospitality, retail, and tourism industries. The college provides bachelor's and master's programs in a variety of majors.

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This article is the first research that has examined temporary swapping, a form of collaborative fashion consumption, that involves clothing exchange between two people that does not require the transfer of product ownership or monetary compensation. In this ethnographic study the authors explored benefits, risks, and the meanings constructed by eight women before, during, and after exchanging parts of their wardrobes with a swap partner.

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17 p.

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Abstract: This is the first research that has examined temporary swapping, a form of collaborative fashion consumption, that involves clothing exchange between two people that does not require the transfer of product ownership or monetary compensation. In this ethnographic study, we explored benefits, risks, and the meanings constructed by eight women before, during, and after exchanging parts of their wardrobes with a swap partner. Maslow’s hierarchy of needs was used to organize the results of interpretation of participant diaries with photographs of swapped garments and created outfits over a six-month period. While the swapping experience addressed basic physiological needs and secured free resources (more clothing to wear) for all participants, the more advanced psychological (social, self-esteem) and personal growth needs (self-actualization, transcendence) were met for only some of them. Similarly, women perceived different risks (safety and self-esteem risks). Through a holistic interpretation of the results, we discovered two critical factors determining overall temporary swapping satisfaction and success: (1) closeness of the relationship between the swap partners and (2) participant love for clothes. Temporary swapping might play a critical role in the fashion marketplace transition to sustainable consumption practices because it provides a middle ground between product ownership and non-ownership and thus facilitates gradual dematerialization of consumer lifestyle.

This article belongs to the Special Issue Innovative Sustainable Practices from Product to Consumer.

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  • Sustainability, 14(5), Multidisciplinary Digital Publishing Institute, February 2022

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  • Publication Title: Sustainability
  • Volume: 14
  • Issue: 5
  • Article Identifier: 2499
  • Pages: 17
  • Peer Reviewed: Yes

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UNT Scholarly Works

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  • December 26, 2021

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  • February 11, 2022

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  • February 22, 2022

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  • June 29, 2022, 7:32 p.m.

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  • Nov. 1, 2022, 9:51 a.m.

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Karpova, Elena E.; Jestratijevic, Iva; Lee, JuYoung & Wu, Juanjuan. An Ethnographic Study of Collaborative Fashion Consumption: The Case of Temporary Clothing Swapping, article, February 22, 2022; (https://digital.library.unt.edu/ark:/67531/metadc1954021/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Merchandising, Hospitality and Tourism.

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