The Importance of Theorizing Social Change in Sport for Development: A Case Study of Magic Bus in London

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Article using the case of an award-winning sport for development (SFD) charity that expanded their operations from India to London to illustrate the pejorative implications resulting from failing to create a theory of change. A discussion of the results, implications, and recommendations for establishing and implementing a theory of change are provided.

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38 p.

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Hills, Stephen; Walker, Matthew & Dixon, Marlene 2021.

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UNT College of Business

One of the largest business schools in the nation, UNT College of Business strives to prepare global business leaders and scholars in an intellectually stimulating and engaging community through preeminent teaching, research, and service. The college offers degree programs at the bachelor's, master's, and doctoral levels, along with certificate programs in a variety of disciplines.

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Article using the case of an award-winning sport for development (SFD) charity that expanded their operations from India to London to illustrate the pejorative implications resulting from failing to create a theory of change. A discussion of the results, implications, and recommendations for establishing and implementing a theory of change are provided.

Physical Description

38 p.

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Abstract: For sport for development practitioners, a theory of change document is a critical first step to map how program inputs yield the desired program outcomes. Yet, in our experience, this document is rarely created in practice. Accordingly, this study makes use of the case of an award-winning sport for development charity that expanded their operations from India to London to illustrate the pejorative implications resulting from failing to create a theory of change. A mixed-methods, quasi-experimental approach was utilized to understand program mechanisms, program processes, and how these influenced the aggregate participant experience. The quantitative analyses yielded no significant effects. Triangulating the qualitative data revealed that personal, social, health, and economic education was a competing product to the program. The limited effects are attributed to a failure to identify and attempt to assuage a local social problem. In addition, alignments with stakeholder expectations, program context, and legal requirements were also derailing. A discussion of the results, implications, and recommendations for establishing and implementing a theory of change are provided.

Accepted author manuscript version reprinted, by permission, from Journal of Sport Management, 2021, 33 (5): 415-425, https://doi.org/10.1123/jsm.2019-0013. © Human Kinetics, Inc.

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  • Journal of Sport Management, 33(5), Human Kinetics, 2021, pp. 1-38

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  • Publication Title: Journal of Sport Management
  • Volume: 33
  • Issue: 5
  • Page Start: 415
  • Page End: 425
  • Peer Reviewed: Yes

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Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

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  • 2021

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  • Oct. 21, 2021, 11:27 a.m.

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  • Dec. 11, 2023, 1:48 p.m.

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Hills, Stephen; Walker, Matthew & Dixon, Marlene. The Importance of Theorizing Social Change in Sport for Development: A Case Study of Magic Bus in London, article, 2021; (https://digital.library.unt.edu/ark:/67531/metadc1852232/: accessed May 30, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Business.

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