This case study was built from a semi-structured interview with the Innovation manager and a UX Designer at that institution. It was possible to verify from the analysis of the interview that the company is able to apply only part of the Customer Development process in its new product innovation process.
People and organizations associated with either the creation of this paper or its content.
Authors
Reis, Kleiton Luiz Nascimento
Department of Knowledge Engineering and Management, Federal University of Santa Catarina, Msc. Email: kleitonluiz.reis@gmail.com, ORCID https://orcid.org/0000-0002-0355-7045.
Baldessar, Maria José
Department of Knowledge Engineering and Management, Federal University of Santa Catarina, PhD. Email: mbaldessar@gmail.com, ORCID https://orcid.org/0000-0001-8971-4576.
Situated at the intersection of people, technology, and information, the College of Information's faculty, staff and students invest in innovative research, collaborative partnerships, and student-centered education to serve a global information society. The college offers programs of study in information science, learning technologies, and linguistics.
This case study was built from a semi-structured interview with the Innovation manager and a UX Designer at that institution. It was possible to verify from the analysis of the interview that the company is able to apply only part of the Customer Development process in its new product innovation process.
Physical Description
15 p.
Notes
The International Conference on Knowledge Management (ICKM) provides researchers and practitioners from all over the world a forum for discussion and exchange of ideas concerning theoretical and practical aspects of Knowledge Management. ICKM 2020 held December 3-5 as a virtual meeting using Cisco WebEx (technical support from NC Central University, Durham, NC) and hosted by the Knowledge and Information Professional Association (KIPA). The conference theme is “Knowledge Commons in the City of Medicine,” covering the institutional analysis of data and the development of knowledge sharing in any subject area.
16th International Conference on Knowledge Management (ICKM-2020), December 3-5, 2020. Virtual meeting using Cisco WebEx (technical support from NC Central University), Durham, NC, United States,
This paper is part of the following collection of related materials.
International Conference on Knowledge Management (ICKM)
Serving as digital proceedings, this collection includes papers, posters, and slides from invited talks as well as practitioner and sponsor presentations for the annual International Conference on Knowledge Management (ICKM).
Reis, Kleiton Luiz Nascimento & Baldessar, Maria José.Innovation Process Based on Customer Development in a Large Mature Company,
paper,
December 2020;
(https://digital.library.unt.edu/ark:/67531/metadc1813444/:
accessed May 28, 2024),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
crediting UNT College of Information.
