Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model

Thumbnail image of item number 1 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 2 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 3 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 4 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Showing 1-4 of 20 pages in this article.

PDF Version Also Available for Download.

Description

This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.

Physical Description

20 p.

Creation Information

Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer May 28, 2017.

Context

This article is part of the collection entitled: UNT Scholarly Works and was provided by the UNT College of Visual Arts + Design to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 349 times, with 4 in the last month. More information about this article can be viewed below.

Who

People and organizations associated with either the creation of this article or its content.

Authors

Publisher

Provided By

UNT College of Visual Arts + Design

The UNT College of Visual Arts and Design fosters creative futures for its diverse student population and the region through rigorous arts-based education, arts- and client-based studio practice, scholarship, and research. One of the most comprehensive visual arts schools in the nation, the college includes many nationally and regionally ranked programs.

About | Browse this Partner

Contact Us

Corrections Questions

What

Descriptive information to help identify this article. Follow the links below to find similar items on the Digital Library.

Degree Information

Description

This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.

Physical Description

20 p.

Notes

Abstract: This study explores consumers’ perceptions of sustainability labels on apparel products
and examines sustainability labels as an effective means of determining consumers’
purchase intentions, using the technology acceptance model (TAM) as the foundation.
Data were collected via self-administered web-based surveys from 903 randomly
selected shoppers throughout the United States (U.S.). Findings validated that perceived
ease of use, perceived usefulness, attitudes, and purchase intention were associated
with consumers’ use of sustainability labels. Within those four variables, sustainability
label users exhibited significantly higher scores than non-label users, though the
path relationships among those variables were not different between the two groups.
This study is one of the first to use TAM to understand how consumers perceive and
use sustainability labels for apparel products. Through this application, label reading
behaviour is viewed similarly to how consumers use new informational sources for
their decision making process. The findings provide practical implications for business
marketers and managers of sustainability apparel products. As this study focused on
sustainability labels and apparel product shopping among U.S. consumers, it may be
limited to apply findings to other product categories and may be limited to consumers
outside the U.S.

Source

  • Fashion and Textiles, 4(3), Springer, May 28, 2017, pp. 1-20

Language

Item Type

Identifier

Unique identifying numbers for this article in the Digital Library or other systems.

Publication Information

  • Publication Title: Fashion and Textiles
  • Volume: 4
  • Issue: 3
  • Peer Reviewed: Yes

Collections

This article is part of the following collection of related materials.

UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

About | Browse this Collection

What responsibilities do I have when using this article?

Digital Files

When

Dates and time periods associated with this article.

Creation Date

  • May 28, 2017

Added to The UNT Digital Library

  • Sept. 24, 2018, 1:56 p.m.

Description Last Updated

  • Nov. 30, 2023, 12:39 p.m.

Usage Statistics

When was this article last used?

Yesterday: 0
Past 30 days: 4
Total Uses: 349
More Statistics

Interact With This Article

Here are some suggestions for what to do next.

Start Reading

Thumbnail image of item number 1 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 2 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 3 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.
Thumbnail image of item number 4 in: 'Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model'.

PDF Version Also Available for Download.

Citations, Rights, Re-Use

International Image Interoperability Framework

IIF Logo

We support the IIIF Presentation API

Links for Robots

Helpful links in machine-readable formats.

Archival Resource Key (ARK)

International Image Interoperability Framework (IIIF)

Metadata Formats

Images

URLs

Stats

Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer. Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model, article, May 28, 2017; Berlin, Germany. (https://digital.library.unt.edu/ark:/67531/metadc1248342/: accessed May 27, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Visual Arts + Design.

Back to Top of Screen