This paper explores the development of Internet use in Latin America by exploring the macro- and micro-social expectations and actualities of Internet use.
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This paper explores the development of Internet use in Latin America by exploring the macro- and micro-social expectations and actualities of Internet use.
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Abstract: This paper explores the development of Internet use in Latin America. The analysis explores the macro- and microsocial expectations and actualities of Internet use in Latin America. While much is assumed about Internet penetration in the region, this paper lays out actual penetration rates, and attempts to understand what has fostered Internet growth in the region. Various levels of economic, technological, and governmental development encourage the expansion of Internet penetration in the region. By looking at micro-level Internet consumption, this research employs Latin American Public Opinion Project survey data taken from multiple years and offers an initial analysis of the determinants of Internet use. Compared to other forms of news media consumption, Internet users are younger and more skeptical of domestic news media.
Resumen: Este documento analiza el desarrollo del uso de Internet en América Latina. Los análisis exploran las expectativas y realidades macro y micro sociales del uso de Internet en la región. Mientras se conjetura tanto acerca de la penetración de Internet en América Latina, este documento establece las tasas reales de penetración, e intenta comprender qué ha fomentado su crecimiento en la región. Diferentes niveles de desarrollo económico, tecnológico y gubernamental impulsan la expansión de la penetración de Internet en la región. Al observar el consumo en un nivel micro, esta investigación emplea datos de encuestas de varios años del Proyecto de Opinión Pública de América Latina (Latin American Public Opinion Project) y ofrece un análisis inicial de los factores determinantes del uso de Internet. En comparación con otras formas de consumo de medios de comunicación, los usuarios de Internet son más jóvenes y más escépticos a los medios de prensa locales.
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