My House is Your House: Groupmuse’s Revival of Chamber Music

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Description

Groupmuse provides musical events for young audiences in intimate listening environments. Prompted by an external study of the organization, the group’s CEO is considering rolling out Groupmuse into the Los Angeles market. Without contacts and staff in Los Angeles however, the CEO is concerned that expansion into this market would mean losing a grip on the tightly managed nature of Groupmuse. This case explores the philosophy behind Groupmuse and the rationale to expand into new markets.

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16 pages : color illustrations

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Anderson, Michael Alan, 1975- 2017.

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  • Eastman School of Music

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Groupmuse provides musical events for young audiences in intimate listening environments. Prompted by an external study of the organization, the group’s CEO is considering rolling out Groupmuse into the Los Angeles market. Without contacts and staff in Los Angeles however, the CEO is concerned that expansion into this market would mean losing a grip on the tightly managed nature of Groupmuse. This case explores the philosophy behind Groupmuse and the rationale to expand into new markets.

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16 pages : color illustrations

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  • 2017

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  • Jan. 17, 2018, 11:25 a.m.

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  • Oct. 7, 2020, 5:27 p.m.

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Anderson, Michael Alan, 1975-. My House is Your House: Groupmuse’s Revival of Chamber Music, text, 2017; Rochester, New York. (https://digital.library.unt.edu/ark:/67531/metadc1050169/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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