UMS Renegade: Building a Brand of Cutting-Edge Performances

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Description

This case profiles the University Musical Society (UMS), a performing arts presenter based at the University of Michigan, Ann Arbor. Throughout its history, UMS has programmed uncommon and contemporary works of many kinds. In 2011, these efforts took a significant step forward with the launch of Renegade, performances that feature provocative artistic works. The case traces the development of Renegade, detailing its genesis, programming process, and marketing tactics.

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13 pages, pages 91-103 : color illustration

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Laprade, Eric, 1986- 2016.

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This text is part of the collection entitled: UNT Libraries Licensed Content and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 53 times. More information about this text can be viewed below.

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  • Eastman School of Music

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This case profiles the University Musical Society (UMS), a performing arts presenter based at the University of Michigan, Ann Arbor. Throughout its history, UMS has programmed uncommon and contemporary works of many kinds. In 2011, these efforts took a significant step forward with the launch
of Renegade, performances that feature provocative artistic works. The case traces the development of Renegade, detailing its genesis, programming process, and marketing tactics.

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13 pages, pages 91-103 : color illustration

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  • 2016

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  • Jan. 17, 2018, 11:25 a.m.

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  • Oct. 7, 2020, 5:34 p.m.

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Laprade, Eric, 1986-. UMS Renegade: Building a Brand of Cutting-Edge Performances, text, 2016; Rochester, New York. (https://digital.library.unt.edu/ark:/67531/metadc1050142/: accessed May 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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