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An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

Description: The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available… more
Date: December 1981
Creator: Abunabaa, Abdelaziz M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel

Description: The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict… more
Date: December 1987
Creator: McConkey, C. William (Charles William)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

Description: The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
Date: August 1987
Creator: Kleinknecht, Wolfram
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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