Use of the Mass Communication Media by Governor John B. Connally, Jr.
Description:
Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media.
The study was done in three phases. In th…
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Date:
December 1972
Creator:
Shelton, James Keith
Partner:
UNT Libraries