Linguistic Racism in the Marketplace
Description:
Linguistic racism is faced by non-native customers due to their different language style when they go through the service exchange process. Despite its prevalence and importance, there is a dearth of research about linguistic racism in the marketing literature, especially from consumers' perspectives. This dissertation thus aims to address this gap by focusing on consumers' cognitive and affective responses as a result to their linguistic racism experiences when they interact with service emplo…
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This item is restricted from view until August 1, 2025.
Date:
July 2023
Creator:
Malik, Aaminah Zaman
Partner:
UNT Libraries