An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium
Description:
This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting infor…
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Date:
May 1977
Creator:
Whitfield, James Daniel
Partner:
UNT Libraries