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A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries
open access

Knowledge Level of Sales Personnel Employed by a Ladies' Apparel Manufacturer in Dallas, Texas, and the Need for Training

Description: The purposes of this study were to measure and compare the knowledge level of sales personnel employed by a ladies' apparel manufacturer and to examine the need for a training program for sales managers, sales secretaries, and sales representatives. The data were gathered through a four-part questionnaire developed by the researcher. Sales personnel were rated as having low, medium, or high knowledge. The majority rated as having medium knowledge. No significant differences in knowledge level w… more
Date: August 1981
Creator: Smith, Lucy (Lucy Ann)
Partner: UNT Libraries
open access

Public Safety, D/FW Style: Production of an Informational Videotape

Description: This study consists of two parts, the completed videotape production and the production book. The videotape explores the history, organizational structure, and training requirements of the Dallas/Fort Worth Airport Department of Public Safety. A copy of the videotape is shelved in the North Texas State University Media Center Library. The production book describes background preproduction, production, and postproduction of the videotape. Problems, their effects, and solutions are described. The… more
Date: August 1981
Creator: Holland, Marvin Glyn
Partner: UNT Libraries
open access

[DGPC to DGA name change document]

Description: A note from January 26, 1981 on the name change from the DGPC to the Dallas Gay Alliance.
Date: January 26, 1981
Creator: Dallas Gay Political Caucus
Partner: UNT Libraries Special Collections
open access

Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women

Description: The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel … more
Date: December 1981
Creator: Kesten, Marsha M. (Marsha Mildred)
Partner: UNT Libraries
open access

Brain Dysfunction Indication on the Bender-Gestalt Test: a Validation of the Embree/Butler Scoring System

Description: The Embree/Butler scoring system served as criterion for ascertaining brain dysfunction on the protocols of 100 subjects--50 had been diagnosed by health professionals as having brain dysfunction, and 50 had been diagnosed as having no brain dysfunction. In comparing the hospital's diagnoses with those of the Embree/Butler method, the data strongly supported the hypothesis that the Embree/Butler scoring system did effectively discriminate (chi square of 77.99 < .01) between those with organic b… more
Date: December 1981
Creator: Henderson, J. Louise
Partner: UNT Libraries
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