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open access

Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience

Description: Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strong… more
Date: August 2012
Creator: Zimmerman, Jonelle
Partner: UNT Libraries
open access

Determinants and Impacts of Pinterest Consumer Experiences

Description: Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences o… more
Date: December 2014
Creator: Vasquez, Lauren
Partner: UNT Libraries
open access

Evaluating the Role of Design in the Apparel Industry in the United States

Description: The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed met… more
Date: August 2014
Creator: Beard, Diana
Partner: UNT Libraries
open access

Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy

Description: This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (… more
Date: May 2003
Creator: Pookulangara, Sanjukta Arun
Partner: UNT Libraries

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
Partner: UNT Libraries

TikTok Made Me Buy It! Consumer Motivations and Purchasing Behavior during COVID-19

Description: Using Mehrabian and Russell's stimulus (S) - organism (O) - response (R) model, this study examined consumer motivations to consume user-generated content (UGC) and sponsored video content on social media during the COVID-19 pandemic. The study also investigated the impact of information consumption on purchasing behavior as the main constructs. The study used the consumption patterns of active and passive social media users to further understand the level of short-form video consumption relate… more
Date: December 2022
Creator: Sifford, Kaitlyn
Partner: UNT Libraries

Curation Subscription Box Services: Implications for the Pet Industry

Description: This study aims to understand customers' preferred attributes and features of curated subscription box services (CSBS) for pet products and to segment customer groups by favored attributes and features to optimize the CSBS. First, a pretest with 46 students at a southwestern public university in the U.S. was implemented to explore customers' preferences on attributes and features in the subscription service. Choice-based conjoint (CBC) analysis was employed in the challenging tradeoff situation… more
Date: December 2022
Creator: Jeong, Misun
Partner: UNT Libraries

Exploring the Circularity of Fast Fashion Using Goal Framing Theory

Description: The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online sur… more
Date: August 2022
Creator: Wilbourne, Kathy
Partner: UNT Libraries
open access

The Acceptance and Usage Intention of Menstrual Underwear

Description: This research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. In addition to the functional and utilitarian aspect of the underwear, I further delve into studying the social psychological effect the usage of the underwear (i.e., hedonic) has on consumer adoption. A longitudinal, qualitative study employing a three-step appr… more
Date: December 2019
Creator: Phan, Elizabeth
Partner: UNT Libraries
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