Slogan Word Count and the Effects on Consumer Behavior
Description:
Slogans can be attributed as a way in which to communicate a brand's message to its key consumer. An effectively established brand amongst targeted consumers can in turn generate profitability and ever further promote the brand. The purpose of this paper was to investigate the effectiveness of advertisements that employ vague or precise cosmetic product brand slogans among both male and female consumers. Ultimately, the end goal of marketing is to make a sale. Additionally, the purpose of this …
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Date:
December 2017
Creator:
Scro, Paige
Partner:
UNT Libraries