The Netflix Strategy in France: Local Language Productions, Teen Audiences, and Instagram Marketing
Description:
The relationship between France and Hollywood is rooted in a deep history that dates to the late 1800s. French Cultural elites and policymakers have regulated Hollywood to prevent the American ideals that are depicted in Hollywood movies from infringing on French culture, restricting free trade distribution practices to limit audiences' accessibility of imported, non-French media. These import regulations have strengthened French exceptionalism, which is an ideal that recognizes France as being…
more
Date:
May 2023
Creator:
Kite, Rachel
Partner:
UNT Libraries