Retail Image Dimensions: An Empirical Analysis
Description:
The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to di…
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Date:
August 1982
Creator:
Palmer, Arthur M. (Arthur Mohler)
Partner:
UNT Libraries