The Impact of Culture on the Decision Making Process in Restaurants
Description:
Understanding the process of consumers during key purchasing decision points is the margin between success and failure for any business. The cultural differences between the factors that affect consumers in their decision-making process is the motivation of this research. The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure how culture may affect the attitudes and behaviors of consumers…
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Date:
August 2015
Creator:
Boonme, Kittipong
Partner:
UNT Libraries