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open access

The Press and Alger Hiss

Description: This study examines and analyzes the treatment accorded Alger Hiss by the American press from August 3, 1948, to January 25, 1950. Information sources included the forty-one newspaper articles submitted by Hiss's attorneys in their motion for a change of venue at the second trial, and those sections of books, newspapers, and magazine articles relative to the press's coverage of the case. Six chapters cover the changing press image of Hiss, newspaper articles submitted in evidence, and the relat… more
Date: December 1975
Creator: Russell, Jessica
Partner: UNT Libraries
open access

A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex

Description: This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusi… more
Date: December 1975
Creator: Arnold, Thomas B.
Partner: UNT Libraries
open access

An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

Description: Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data sho… more
Date: August 1975
Creator: Greaney, Harriet H.
Partner: UNT Libraries
open access

A Comparison of the Company Magazine and the Grapevine as Selected Communication Channels at the Southland Corporation

Description: This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal … more
Date: December 1975
Creator: Thompson, Nora Jean
Partner: UNT Libraries
open access

History of the Plano Star-Courier, 1873-1973

Description: This study traces the history of the Plano Star-Courier. Information was obtained from newspaper files, interviews, and directories. The thesis is divided into six chapters: Chapter I introduces the study; Chapter II chronicles the founding of Plano and the first newspaper publications; Chapter III concerns consolidation of the newspapers in Plano; Chapter IV traces the changes in ownership; Chapter V describes the newspaper under family ownership and corporation ownership; Chapter VI summarize… more
Date: August 1975
Creator: Garrett, Judy Whatley
Partner: UNT Libraries
open access

Establishing a Special Interest City Magazine: D, the Magazine of Dallas

Description: The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post… more
Date: December 1975
Creator: Glaves, Robert F.
Partner: UNT Libraries
open access

Identification of and Means of Reaching a Potential Member of a Racquet Club in the Dallas Metroplex with Suggestions for Racquet Club Facilities and Services

Description: This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gather… more
Date: August 1975
Creator: Manney, Cheryl C.
Partner: UNT Libraries
open access

The History of Underground Communication in Russia Since the Seventeenth Century

Description: The purposes of this study were (1) to identify the reasons for and the processes of underground communication in Russia since the seventeenth century and (2) to utilize the information to interpret the clandestine media's significance. The study concluded: (1) underground media have evolved because Russian governments have oppressed free speech; (2) dissidents have shared similarities in the methods of illicit communications; (3) whereas the earlier clandestine press tended to be either litera… more
Date: August 1975
Creator: Rainbolt, William R.
Partner: UNT Libraries
open access

A Comparative Analysis of Press Coverage of the 1974 Cyprus Crisis by the Turkish Newspaper, "Cumhuriyet," and the Greek Newspaper, "To Vima"

Description: This study is concerned with determining whether the Turkish newspaper, Cumhuriyet, and the Greek newspaper, To Vima, differed in their coverage of the 1974 Cyprus crisis, Issues of the newspapers covering the period, July 16-August 31, 1974, were examined, News items related to the crisis were categorized as hard news, soft news, editorials, and illustrations. Totals for each category were measured in column inches and converted to percentages of total available space in each newspaper, Catego… more
Date: December 1975
Creator: Pasadeos, Yorgo
Partner: UNT Libraries
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