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open access

Understanding Indian and Pakistani Cultural Perspectives and Analyzing Us News Coverage of Mukhtar Mai and Jyoti Singh Pandey

Description: A foreign country's positive or negative image in the U.S. media can influence public attitudes toward that country. The way U.S. media covers sex crimes from countries like India and Pakistan has a direct effect on the global image of these countries. This qualitative content analysis examined the coverage of two rape victims, Jyoti Singh Pandey and Mukhtar Mai in two mainstream U.S. newspapers, the New York Times and the Washington Post. Frames identified in the study include cultural differe… more
Date: May 2013
Creator: Kark, Madiha
Partner: UNT Libraries
open access

Creating Captain America: a Frame Analysis of the Pat Tillman Epic

Description: Pat Tillman—an Arizona Cardinals player who sacrificed everything to serve his country but died in Afghanistan—was initially touted as a true American hero who was killed by enemy fire. In reality, however, the Tillman narrative was based on nothing but military propaganda. This research focused on how mainstream U.S. newspapers used news frames, overall story tone, and news sources before and after the official acknowledgement of the true cause of Tillman's death as fratricide. As hypothesized… more
Date: May 2013
Creator: DeWalt, Christina A. Childs
Partner: UNT Libraries
open access

How Hitler Controlled the Press

Description: Adolf Hitler advocated total control of the press for many years before he was elected Führer. Almost immediately after he assumed power in 1932, Hitler began writing new laws and regulations that totally exorcised all freedoms from the German press. This study follows the path that Hitler took to control the German press from 1920 until the end of World War II. It utilized translations of documents and statements by men whom Hitler appointed to control the press and books written by experts in… more
Date: May 1982
Creator: McConal, Billy Jon
Partner: UNT Libraries
open access

A Survey of Television Reporters' Views Concerning Public Relations Practitioners' Demonstrated Knowledge of Their Technical Needs and Desires

Description: This study determined attitudes held by television reporters nationwide toward PR practitioners' demonstrated knowledge of the technical side of television news. Findings. that emerged from the study were: 1. Television reporters were undecided whether practitioners needed an educational background in PR, and believed they needed an educational but not a professional background in television reporting. 2. They believed practitioners knew too little and should improve their knowledge, and that … more
Date: May 1976
Creator: Tomlinson, Don E.
Partner: UNT Libraries
open access

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries
open access

A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
Partner: UNT Libraries
open access

A Cross-cultural Textual Analysis of Western and South Korean Newspaper Coverage of North Korean Women Defectors and Victims of Human Trafficking

Description: Trafficking women for sexual abuse has been a serious concern worldwide, particularly over the last two decades. The International Labour Organization (ILO) estimated that illicit profits of human trafficking may be as high as $32 billion. However, the international media community has scarcely focused on North Korean women defectors and victims of human trafficking, despite the severity of the issue. More than two million North Koreans, predominantly women, have crossed borders to enter China … more
Date: May 2014
Creator: Chong, Miyoung
Partner: UNT Libraries
open access

An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

Description: This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. … more
Date: May 1986
Creator: Fogel, Betty Cruikshank
Partner: UNT Libraries
open access

Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News

Description: The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined throug… more
Date: May 2019
Creator: Wise, Hannah Marie
Partner: UNT Libraries
open access

Oprah and Her Book Club: More than Mass Media Money-Maker

Description: With her Book Club, talk show host Oprah Winfrey has used the relatively new technology of television to revive literature. Despite the odds against her--selecting hard-to-read, quirky books by generally unknown authors--Winfrey has successfully created women's spaces for the 1990s, not so different from the American women's social clubs from the late 1800s and early 1900s, and the French salons of the sixteenth and seventeenth centuries. This study will show how Oprah's Book Club allows reader… more
Date: May 1999
Creator: Jones, Carrie S. Lilly
Partner: UNT Libraries
open access

The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

Description: The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summa… more
Date: May 1976
Creator: Wells, Richard H.
Partner: UNT Libraries
open access

Francophone Baptist Publications: Its Organization and Operation

Description: The problem of this study was to describe the operation and organization of Francophone Baptist Publications and to learn the publication needs of missionary personnel in the six countries served by the organization. Information for the study was gathered from Baptist history books, minutes from organizational meetings, questionnaires, and personal interviews with office and missionary personnel. The study revealed that although 47 per cent of those receiving questionnaires responded, only 28 p… more
Date: May 1982
Creator: Land, Floyd M.
Partner: UNT Libraries
open access

A Proposed Technical Communication Degree Program for Texas Colleges and Universities

Description: This investigation is concerned with the problem of Texas employers' inability to hire adequately trained technical communication personnel because Texas universities and colleges do not offer a bachelor's degree program for that career field. This study contains the results of five separate surveys that investigate the backgrounds and training of present technical communication personnel and the training desired by supervisory personnel. The study also recommends a bachelor's degree program in… more
Date: May 1978
Creator: Walker, Ronald O.
Partner: UNT Libraries
open access

A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

Description: The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content ana… more
Date: May 1980
Creator: Frerichs, Colleen Doolin
Partner: UNT Libraries
open access

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more … more
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Partner: UNT Libraries
open access

The Editorial Reaction of Texas Daily Newspapers to Franklin Delano Roosevelt and the New Deal, 1932-1938

Description: The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper oppose… more
Date: May 1977
Creator: Sellers, Steven A.
Partner: UNT Libraries
open access

An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

Description: This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, p… more
Date: May 1983
Creator: Falgout, Paula O'Reagan
Partner: UNT Libraries
open access

The Role and Function of Public Relations at National Semiconductor Corporation as Practiced by Two Departments

Description: This study examines the public relations practices of the Public Relations Department and the Human Relations Department at National Semiconductor Corporation. Source material included interviews with twelve company employees, company publications, and other publications. Five chapters deal with particular problems with which the semiconductor industry in the 'United States is confronted; background and development of National Semiconductor Corporation; organization and practices of the Public … more
Date: May 1982
Creator: Waller, Gwendolyn L. (Gwendolyn Lea)
Partner: UNT Libraries
open access

An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

Description: This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting infor… more
Date: May 1977
Creator: Whitfield, James Daniel
Partner: UNT Libraries
open access

The Independent Candidate, Campaign '80: A Content Analysis of the Coverage of John B. Anderson in Three News Magazines

Description: This study seeks to determine, through content analysis, whether there was evidence in news magazines during the 1980 presidential campaign to support the claim that Anderson was a "media-created candidate." Studying weekly issues of Time, Newsweek, and U. S. News & World Report from April 28, 1980 through November 3, 1980, it was found that (a) Anderson received 17 per cent of the total campaign coverage, compared to Reagan's 42 per cent and Carter's 37 per cent, and (b) overall, Anderson's co… more
Date: May 1982
Creator: Deahl, Maureen E.
Partner: UNT Libraries
open access

Nigerian Military Government and Press Freedom, 1966-79

Description: The problem of this thesis is to examine the military-press relationship in Nigeria from 1966 to 1979 and to determine whether activities of the military government contributed to violation of press freedom by prior restraint, postpublication censorship and penalization. Newspaper and magazine articles related to this study were analyzed. Interviews with some journalists and military personnel were also conducted. Materials collected show that the military violated some aspects of press freedom… more
Date: May 1984
Creator: Agboaye, Ehikioya
Partner: UNT Libraries
open access

A Content Analysis of Press Coverage of the 1975-1976 Lebanese Civil War by "The New York Times" and "The Times" of London

Description: This study was designed to determine (a) the extent of the coverage in total wordage; (b) the direction and intensity of the articles; and (c) the impression conveyed by each newspaper toward the two main parties of the war. The findings show that (a) The New York Times devoted nearly twice as many words to the war as The Times of London; (b) the majority of the articles were neutral; (c) The New York Times was more favorable to the leftists and was as favorable to the rightists as The Times of… more
Date: May 1980
Creator: Husni, Samir A.
Partner: UNT Libraries
open access

A Critical Examination of "The Echo": Prison Publication of the Texas Department of Corrections

Description: The problem this investigation deals with is how The Echo functions as a communication vehicle within the TDC. Information was gathered through visits, interviews and a questionnaire. Organization is as follows: Chapter I, introduction, Chapter II, history and development; Chapter III, analysis of questionnaire data; Chapter IV, content; Chapter V, summary and conclusions. The study found that The Echo is often the sole source of TDC information to inmates, frequently aids administrators in pro… more
Date: May 1977
Creator: Hadeler, David A.
Partner: UNT Libraries
open access

An Evaluation of the Contributions of the "Wichita Falls Times" in the Development and Progress of Wichita Falls, Texas, from 1907 to 1976

Description: The purpose of this study was (1) to trace the contributions of the newspaper to the civic improvement and economic growth of Wichita Falls; (2) to trace the contributions of the publishers; and (3) to trace the development of the Wichita Falls Times from 1907, when it began as a daily, to 1976, when it sold to Harte-Hanks Communications Inc.
Date: May 1979
Creator: Zajac, Patricia
Partner: UNT Libraries
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