Revving Up Revenue: Unlocking the Power of Cancellation Policies on Booking Intentions
Description:
Over the years, last-minute cancellations and no-shows have presented difficulties for the hospitality sector, negatively affecting hotel operations and revenue. The cancellation policies of hotels have changed significantly as a result. These rules have been modified to act as "price fences" as a result of revenue management strategies used in the hotel industry. This study aims to find out how various cancellation policies impact consumers' perceptions of risk and intent to reserve hotel room…
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Date:
May 2023
Creator:
Vo, Le Bich Ngoc
Partner:
UNT Libraries