A Study of Open Code Dating in Grocery Retailing in Dallas County
Description:
This study deals with "open code dating," the movement by grocery manufacturers and distributors toward dating perishable food packages in such a manner that consumers can readily determine product freshness or length of time on store shelves. The study explores the desirability and feasibility of open code dating, placing greatest importance upon the response of the consumer to the concept. It was found that consumers were aware of open code dating and generally strongly desired its universal …
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Date:
December 1974
Creator:
McGown, Kirby Lee
Partner:
UNT Libraries