Saving the Golden Goose: A Dual Exploration into the Organizational Culture of a Family-Owned Firm and the Impacted DIY Customer Experience
Description:
This thesis investigates the influence of organizational culture on customer experience through a comprehensive study of a global supplier of home repair products. By combining organizational analysis and consumer research, this research draws on anthropological principles to explore the nuances of family governance and their effects on behavior, customer experience, and product design. The results of this study present insightful information on product perception and actionable strategies to i…
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Date:
July 2023
Creator:
Holland, Elizabeth Anglin
Partner:
UNT Libraries