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open access

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated t… more
Date: May 2009
Creator: Siri, Raktida
Partner: UNT Libraries
open access

Impacts of Blogging Motivation and Flow on Blogging Behavior

Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl… more
Date: August 2009
Creator: Park, Boram
Partner: UNT Libraries
open access

Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Description: Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American … more
Date: August 2009
Creator: Huang, Taiyi
Partner: UNT Libraries
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