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A Structural Analysis of Television Advertising

Description: This structural analysis examined fourteen television commercials using a method developed by Claude Levi-Strauss. The commercials were divided into two product groups, restaurant and cleaning products advertising, which made up the "myths" to be analyzed. Binary oppositions in each myth were identified and, according to the methodology, charted to reveal new relationships, and ultimately the hidden messages in the advertising. This study confirmed that television advertising does function in o… more
Date: May 1981
Creator: Alpin, Suzanne Huston
Partner: UNT Libraries
open access

Oral Interpretation as a Catalyst for Social Awareness Ann's Haven: Hospice of Denton County

Description: This oral interpretation thesis studies the use of oral interpretation in social contexts. The context chosen was the Hospice movement, which deals with assisting terminally ill persons and their families through the stages of death and bereavement. A readers theatre script was compiled for "Ann's Haven: Hospice of Denton County," which was selected for the locus of this thesis. The script was presented to various civic groups for the purpose of informing the public and eliciting support for An… more
Date: August 1981
Creator: Cancilla, Carlajo
Partner: UNT Libraries
open access

An Historical Analysis of the Macquarie Broadcasting Service Pty. Ltd., Sydney, Australia, 1938-1958

Description: Australia's dual system of broadcasting has provided national and commercial radio services to Australians in both urban and remote areas. Networks were formed to serve these areas, but advertising agencies tended to dominate smaller commercial networks on behalf of their clients. Most of these failed. The Macquarie Broadcasting Service Pty. Ltd. (MBS) network began in 1938 and offered network programming and sales representation to stations affiliating with them. Its subsidiary, Artransa Pty. … more
Date: May 1981
Creator: Aipperspach, Ruth G.
Partner: UNT Libraries
open access

Public Safety, D/FW Style: Production of an Informational Videotape

Description: This study consists of two parts, the completed videotape production and the production book. The videotape explores the history, organizational structure, and training requirements of the Dallas/Fort Worth Airport Department of Public Safety. A copy of the videotape is shelved in the North Texas State University Media Center Library. The production book describes background preproduction, production, and postproduction of the videotape. Problems, their effects, and solutions are described. The… more
Date: August 1981
Creator: Holland, Marvin Glyn
Partner: UNT Libraries
open access

Application of a Vibrotactile Aid in Improvement of Speech Production in Deaf Children

Description: The SRA-10 is a tactile instrument which provides hearing impaired subjects with acoustic transforms that can be easily discriminated on the skin. Whether or not the SRA-10 is an effective means of training speech-language skills in profoundly hearing impaired subjects was the focus of this investigation. Two profoundly hearing impaired subjects were trained on phonetic reception/production tasks and on discrimination of multisyllabic words. Each subject served as his own control, wearing the S… more
Date: December 1981
Creator: Hunt, Sherrie L. (Sherrie Lynn)
Partner: UNT Libraries
open access

Twenty Years of Nigerian Television: 1959-1979

Description: This study reviews the evolution of Nigerian broadcasting from 1935 to 1979, with emphasis on the development of Nigerian television broadcasting. The problem was to discern how Nigeria's social and political structures have affected its radio and television system. The study concludes that both the heterogeneity of Nigerian society and the country's continued political unrest pose a threat to either private or government ownership of television stations. Today, approximately 1.5 million televi… more
Date: August 1981
Creator: Inwang, Mbuk J. (Mbuk Joseph)
Partner: UNT Libraries
open access

An Oral Interpretation Script Illustrating the Influence on Contemporary American Poetry of the Three Black Mountain Poets: Charles Olson, Robert Creeley, Robert Duncan

Description: This oral interpretation thesis analyzes the impact that three poets from Black Mountain College had on contemporary American poetry. The study concentrates on the lives, works, poetic theories of Charles Olson, Robert Creeley, and Robert Duncan and culminates in a lecture recital compiled from historical data relating to Black Mountain College and to the three prominent poets.
Date: August 1981
Creator: James, H. Vance (Harel Vance)
Partner: UNT Libraries
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