Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging
Description:
This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat…
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Date:
August 2022
Creator:
Oliver, Mikah Omari
Partner:
UNT Libraries