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A Grounded Theory Model of the Relationship between Big Data and an Analytics Driven Supply Chain Competitive Strategy

Description: The technology for storing and using big data is evolving rapidly and those that can keep pace are likely to garner additional competitive advantages. One approach to uncovering existing practice in a manner that provides insights for building theory is the use of grounded theory. The current research employs qualitative research following a grounded theory approach to explore gap in understanding the relationship between big data (BD) and the supply chain (SC). In this study eight constructs e… more
Date: December 2018
Creator: Baitalmal, Mohammad Hamza
Partner: UNT Libraries
open access

The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations

Description: Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now be… more
Date: August 2017
Creator: Kennedy, Eric (Marketing professor)
Partner: UNT Libraries
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