An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent
Description:
An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands.
Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery ite…
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Date:
August 1989
Creator:
Hardy, Jane P.
Partner:
UNT Libraries