Antecedents of Power in the Distribution Channel : A Transaction-cost Perspective
Description:
A discussion of reward, coercive, expert, legitimate, and referent power bases was the initial focus of this research. A review of the power sources literature suggested that vertical integration within a channel of distribution was a crucial precursor to develop a structure to facilitate the use of power without creating a significant conflict among channel participants. Elements of transaction cost analysis (TCA) were offered as being suitable for determining the existing level of vertical in…
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Date:
August 1991
Creator:
Erdem, S. Altan (Selim Altan)
Partner:
UNT Libraries