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A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a… more
Date: August 1985
Creator: Martin, William Todd
Partner: UNT Libraries
open access

A Comparative Content Analysis of the Editorial Positions of the Christian Century and Christianity Today on Selected Social and Moral Issues

Description: This study compared the editorial positions of two magazines, The Christian Century and Christianity Today, on seven social and moral issues, then compared each magazine's positions with the opinions of their intended audiences. A directional content analysis was conducted that determined the editorial positions. On all four issues for which comparison was possible, the magazines demonstrated a marked difference in direction. These positions were compared with the published opinions of those so… more
Date: December 1985
Creator: Warner, Gregory Dann
Partner: UNT Libraries
open access

An Evaluation of the Views of Black Journalists Working at Black Newspapers Concerning the Effects of the Civil Rights Movement on Their Black Newspapers from 1960 to 1985

Description: This study was designed to determine whether black journalists who work at black newspapers in Texas felt the Civil Rights movement had affected their industry. Although black newspapers lost an exclusive market for talent that now must be shared with majority-owned newspapers, this report concludes that the operation of black newspapers virtually was unaffected by the Civil Rights movement. It is recommended that this research serve as a starting point for a continuing examination of black new… more
Date: August 1985
Creator: Parson, Rita L. B.
Partner: UNT Libraries
open access

A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

Description: The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their… more
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
Partner: UNT Libraries
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