Hybrid Models in Automobile Insurance: Technology Adoption and Customer Relations
Description:
Customer relationship management (CRM), a primary activity in the business value chain to relate to the customer, involves solicitation, analysis, and the use of the knowledge about the customer to provide goods and services through effective and efficient methods. It is a wise strategy and source of competitive advantage for customer behavior understanding and business performance management. The use of information technology (IT) in CRM allows companies to simplify their processes, to integra…
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Date:
August 2019
Creator:
Tian, Xiaoguang
Partner:
UNT Libraries