The Impact of Blockchain Food Tracing Information Quality and Trust on Intention to Purchase
Description:
The purpose of our research is to empirically test how system attributes of blockchain build trust through system and information components in blockchain food traceability systems. Findings showed that system attributes of blockchain are strong predictors of trust leading to intention to purchase. A sample of 358 responses were collected from college students through online survey. SmartPLS 3.0 is adopted for data analysis. We made contributions by building a new research model to guide future…
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Date:
August 2022
Creator:
Lai, Im Hong
Partner:
UNT Libraries