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Examining Self-Service Kiosks in Quick-Service Restaurant Settings

Description: Research is needed that examines the effects of kiosk technology on restaurant operational performance measures, such as total sales. The study employs a 2X2 between-subjects field experimental design to empirically test the hypothesized relationships proposed in the research model. The data collection site was Burger King located in the student union of a large Tier 1 research university in southwest USA. The independent variables included ordering method (kiosk vs. cashier) and operational vo… more
Date: May 2019
Creator: Torres, Bryan C.
Partner: UNT Libraries

The Effects of Benefit Types on Customer Loyalty in Integrated Resorts

Description: This study examined the relationships between the six benefit types and customer loyalty through trust and satisfaction in integrated resorts. A self-administered survey was developed based on previous studies in customer loyalty and was distributed through e-Reward online survey panel. The findings showed that only financial gaming benefits, functional gaming benefits, and psychological non-gaming benefits had impacts on customer attitudinal loyalty and customer behavioral loyalty through trus… more
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Date: August 2019
Creator: Su, Hsiang Wen
Partner: UNT Libraries
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